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Google has announced the ability for advertisers to bid for phone calls, in addition to bidding for clicks, for Google search ads on computers and tablets. Currently, only advertisers maximum CPC bid for phone calls factor into ad rank. With bid-for-calls, these bids can also factor into ad rank as well. Higher ranked ads surface higher in search results, and can therefore generate more phone calls (and clicks, too).
SAN FRANCISCO (MarketWatch) — EBay Inc. said Wednesday afternoon that earnings grew 14% in the third quarter, coming in line with Wall Street’s expectations as the company’s top line was helped by strong revenue growth at both the PayPal and Marketplace businesses.
However, the e-commerce pioneer saw its shares slip more than 3% in after-hours trading on Wednesday, as the midpoint of its earnings forecast for the current period was slightly below analysts’ estimates.
